Top 10 Ways to Make the Most of Your Academic Career at Newhouse by Lauren Doyle

  1. Read, read, read! The best way to keep up-to-date in the industry is to stay updated on what is happening around the world. Register with PR Week and you’ll get emails every morning or weekly, depending on what you prefer, with everything you need to know. This is a great way to make sure you read and you aren’t slacking since it’s right in front of you.


  1. Have a professional Twitter. I’m sure many of you wake up in the morning and the first thing you do is reach for your cell phone to check social media. That’s fine! One of the first things you should be doing in the morning is reading up on what’s happened around the world while you were sleeping. Create a professional Twitter and follow different news sources. You can use your Twitter to join in on discussions with other professionals and really show what you’re most interested in.


  1. Talk with your classmates. Keep in mind that your classmates may be the people you are working with in the professional world someday. They might even be the people that are interviewing you for a job in the future. Don’t shut yourself off completely from anyone. Have conversations about the industry or ask for their opinions on something that recently happened. All of you are there because you have similar interests, so take advantage of that. They are also part of your network!


  1. Talk to your professors. These are the people who are a fountain of knowledge. Majority of them have already worked in the industry for years or did plenty of research. Look up the biographies for professors on the school website and see which professor has similar interests as you. It doesn’t hurt to take a few minutes to visit them and plus, it’s a great way to grow your network.


  1. Utilize LinkedIn. Have an interview coming up? Look them up on LinkedIn. This shows that you are taking the time to do your research and that you’re interested. A lot of people share articles about their organization, so it’s a great way to learn more about what is going on in their world. There are also plenty of discussion groups taking place on LinkedIn. Offer your opinion or even ask a question in the discussions, someone might love what you have to say and want to connect with you.


  1. Take advantage of every opportunity. Is there a trip to NYC? Washington D.C? Los Angeles? Going on these trips and being able to visit and experience the office environment is a huge plus. Is there a free workshop on Adobe Premiere? Sign up for it! You’re here to learn new things and sharpen your skills, so take advantage of everything that is offered to you. Internships, workshops, networking events, resume reviews! Believe me, it all helps.


  1. Get an internship. You can learn a lot in the classroom but you get the most experience outside of the classroom. I’m sure you’ve heard this before. There is nothing like putting what you’ve learned to the test at an internship. You’re allowed to make mistakes and ask for help. That’s the beauty of an internship. You’ll be so happy you did later on because of all that you learned and gained from the experience.


  1. Make mistakes. This is one of the last times in your life when people will be okay with you making mistakes in the workplace. All things within reason because nobody is perfect, of course. Everyone is aware that you’re still learning and trying to get your life together. They don’t expect you to be perfect, so don’t be afraid to make mistakes. Be willing to try new things and ask for help when you need it.


  1. Keep an open mind. Do you have your heart set on a certain industry? Are you 100 percent sure you know where you want to work when you graduate? That’s great but keep an open mind! Don’t shut down other opportunities because you think that isn’t what you want. You never know where life may take you. It’s always better to get the experience first while you’re in school instead of once you graduated and realize you made a mistake.


  1. Have fun! A healthy balance is always necessary in life. Work hard but also have fun because these are some of the best years of your life. Being in work mode 100 percent of the time will start to drive you crazy after awhile.


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