Monthly Archives: October 2015

BE Wise, Syracuse!

BE Wise this Halloween, Syracuse! By Amanda Chou   Although we may be out of the trick-or-treating age range, we play a whole other ball game as college students when it comes to Halloween. Halloween is full of family fun:

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Posted in Blog, Events, Guest Blog, News

Southwest Airline’s Transparency Strategy is Model to the Rest

       Good Job Southwest Airlines By Kendall Knaak          In the world of public relations, successful PR practitioners know transparency is the key to creating strong brand loyalty. After all, if a company cannot be open

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Posted in Blog, Crisis Communications, News, Scandal of the Week

Thank you Newhouse! Social Commerce Days 2015

Thank you Newhouse! By Thomas Hoare           Social Commerce Days, an event brought to our campus by W2O Group, stretched over a two-day span and brought expert analysis to topics such as Public Relations, Marketing, and

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Posted in Blog, Guest Blog, News, PR Tips

Volkswagen’s mess and how it plans to clean up

Volkswagen’s mess and how it plans to clean up By Thomas Hoare                   Next time you see a buggy, direct your punch at Martin Winterkorn– the now former chief executive of Volkswagen.

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Posted in Blog, Crisis Communications, Scandal of the Week