Monthly Archives: April 2015

Creating a Personal Brand: It Starts With You

By Alison Gala What pops into your head when you think about Disney or Apple? What about Nike? Toms? Red Cross? The automatic images, catchphrases and values that come to mind are thanks to branding. Organizations have worked long and

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Becoming the CEO of YOU

By: Markova Casseus Imagine living in the world where everyone looks and acts the same. For me that would be a tragedy. As much as I love being around and communicating with people, sometimes I need a moment to myself.

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Indiana is in Crisis Repair Mode

by Sarah Graham On March 26, Governor Mike Pence signed a religious freedom bill for the state of Indiana. Two and a half weeks later on Tuesday April 14, he hired public relations firm Porter Novelli to repair Indiana’s image,

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EDGE SPOTLIGHTS

Our EDGE students are ambitious and incredible! We have noticed a few who truly stood out this semester and want to honor the following students by acknowledging their hard work. Get job! Kennedy Patlan (kapatlan@syr.edu) Kennedy is the account executive

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GUEST BLOG: PESO – New Currency for Communications

By: Michael Meath Adjunct Professor – Public Relations Principal – Fallingbrook Associates, LLC @mfmeath Depending on which source you consider, the average American adult is subjected to somewhere between 2,000 and 20,000 messages each day. In our digitally enhanced, 24/7

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Research In PR: Why It’s the Keystone To Every Good Campaign

By Ivy Levine ’16 Think about what comes to mind when you hear the words, “public relations” Did you say “press release,” “pitch,” and “writing”? Yes, these are all key players in the profession. However public relations relies a great

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BP Still Feeling Effects of Bad PR During Oil Spill Crisis

By Sarah Graham It’s not always easy to try to view a crisis situation as an opportunity, but ultimately, that is the goal for the public relations team dealing with an immediate situation. When a crisis occurs, it can take

Posted in Blog, Crisis Communications

BP Oil Spill: “What not to do” in A Crisis Management

By Shanqi Luo April 20 this year will be the fifth anniversary of BP’s Deepwater Horizon spill. After five years, the after effects of the biggest oil spill in history still casts a shadow on the residents and wildlife on

Posted in Blog, Crisis Communications

Connecting the Dots: Jimmy Fallon’s Late Night PR Success

By: Markova Casseus In our forever-evolving world, it only makes sense that the things in it change, especially within the media. If we compare television programming today to when it first came out, there is clearly a larger variety of

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#BetsyDay

By Miraclette Parish The Plank Center for Leadership in Public Relations honored public relations legend, Betsy Plank, by hosting a national celebration, Betsy Day, on April 2 for the second consecutive year.  What better way to honor such a gladiator

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