Monthly Archives: October 2014

A Tribute to the One and Only Prof. K

by Jaclyn Bingold ’15 Any Newhouse student who has had the pleasure of being taught by Robert Kucharavy can credit him for an invaluable gained expertise and an infectious passion for public relations. Prof. K., as his students refer to him, is one

Posted in Blog, Featured

A Talk With Tom DeFrank, Award-Winning Journalist and Author

by: Andrea Greenberg ’15 On Tuesday, Tom DeFrank met with PRSSA students over dinner to discuss his extensive career in political journalism. DeFrank is one of Washington’s most respected president-watchers and has covered every president since Richard Nixon and the

Posted in Blog, PRSSA Event Recaps, Uncategorized

PRSSA National Conference: Whose House? Newhouse

by: Andrea Greenberg ’15 Last weekend, I had the utmost privilege of attending the PRSSA National Conference in Washington, D.C. As a first-time attendee, I was not sure what to expect, except that it would be a packed weekend of

Posted in Blog

Pros of the Entertainment Industry: Lisa Barbaris and Kevin Patrick

by: Andrea Greenberg ’15 Last Tuesday, the William P. Ehling chapter of PRSSA had the honor and privilege of hosting Lisa Barbaris and Kevin Patrick for a discussion about entertainment PR and management. Lisa Barbaris, currently Cyndi Lauper’s manager, and

Posted in Blog, Events

Boots, Blazers, and Business Cards: My Experience at National Conference

by: Leah Strassburg ’17 This past weekend, D.C.’s northwest side had a huge influx of Twitter and LinkedIn activity. PRSSA and PRSA brought in students and professionals from the marketing, communications, and public relations fields for their annual national conferences.

Posted in Blog

Beyoncé and Taylor Swift: Using Public Relations to Complement Their Brand

By: Kendall Knaak ‘17 In the extremely competitive and changing world of music, no two acts stand out for their longevity and popularity like Beyoncé Knowles-Carter and Taylor Swift. While wildly different in their musical styles and onstage personas, they

Posted in Blog, Featured

The Revolutionary Mobilization of The Modern World

by: Andrea Greenberg ’15 On Monday, October 6, Newhouse warmly welcomed Bill Halpin, a Syracuse alum, who currently leads engineering for mobile web ads at Google’s Mountain View, CA headquarters. He leads efforts to create and enhance new ad products

Posted in Blog, Events, PRSSA Event Recaps

Oprah’s Visit to Syracuse

by: Madison Davis ’15 Oprah Winfrey is arguably the “queen” of the media world, and one of the most powerful female figures in communications and media. So, it is no surprise that the S.I. Newhouse School of Public Communications jumped

Posted in Blog, Events, Featured

Ferguson Practitioner Hurts Public Relations Credibility

By Maggie Tarasovitch ‘16 On Aug. 9, 2014, Police Officer Darren Wilson shot unarmed 18-year-old Michael Brown in Ferguson, Missouri. Since that day, a twenty-four-hour news cycle has been covering the story non-stop. The largest headline portrays the Ferguson Police

Posted in Blog, News, Scandal of the Week

Prosek’s 5 Free Tools That You Can Use For Better Online Analytics

by Andrew C. Erickson ’15 Every Public Relations class at Newhouse asserts and re-asserts that every good campaign begins and ends with research and data. Unfortunately so many of the tools that measure the biggest forms of PR right now—digital

Posted in Blog, Events, Tips from the Experts, Uncategorized