Monthly Archives: November 2013

Putting a Face on Crisis Communications

By Tara Courtney, tmcourtn@syr.edu In today’s public relations landscape, the critical role of crisis communications continues to grow. The large number of social media outlets allows viewers to filter out what information they find valuable. As public relations practitioners, this

Posted in Blog

Robert Brotherton of ESCADA Event Recap

Andrea Greenberg, argreenb@syr.edu On Tuesday, November 12, SU PRSSA hosted Robert Brotherton, Newhouse alum and PR manager of the high-end fashion brand ESCADA. His presentation was titled, “Lost in the Sample Closet: The World of Fashion PR.” With his extensive

Posted in Blog, Fashion PR

Editorial Fashion PR

By Lisa Prywes, lmprywes@syr.edu Fashion magazines have always consisted of beautiful, glamorous photos and descriptive, colorful copy. Magazines like VOGUE were created as a fantasy for women, an unobtainable lifestyle for the average person, but a slice of reality for

Posted in Blog, Fashion PR

PRSSA in the City of Brotherly Love

By Kirkley Luttman, kfluttma@syr.edu Attending PRSSA National Conference was one of the highlights of my year last year and I was so fortunate to be able to go again this year when it was held in Philly! I know that

Posted in Blog

#PRSSANC: A Highlight of my Senior Year

By Carly Yeung, cyeung@syr.edu I’m glad I got to attend PRSSA’s National Conference in Philadelphia this year because it gave me the opportunity to get advice and insight from industry professionals. Newhouse brings in great speakers, but I don’t always

Posted in Blog

Why Can’t People Stop Talking About It?

By Tara Courtney, tmcourtn@syr.edu When asked about your first encounter with social media, you might answer MySpace or Facebook. You will probably never answer Twitter, unless you have been living under a rock for the past decade. But why does

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Think Globally, Act Locally

By Tara Courtney, tmcourtn@syr.edu Effective public relation campaigns are driven by consistent content specific to a target audience. The forces of globalization have changed the landscape of public relations because it not only encapsulates messages aimed at a local presence

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#SUtoPhilly

By Carley Weinstein, Chapter President The Syracuse University chapter of the Public Relations Student Society of America (PRSSA) traveled to Philadelphia, Pennsylvania from October 25-29 for the 2013 PRSSA National Conference (#PRSSANC). This was my first time in Philly, and

Posted in Blog, News

Starbucks’ CSR: Globally Responsible Coffee

Written by Tom Green, tbgreen@syr.edu In our PR classes we often learn about the benefits of being transparent. Starbucks is a good example of how transparency regarding corporate social responsibility can help to positively brand a company. Every year since

Posted in Blog