Monthly Archives: October 2013

The Washington Redskins – What’s in a name?

By Margaret Bridge, mebridge@syr.edu, @MargaretBridgee The Washington Redskins, who have had a rough start to their season, recently suffered a 16-31 loss to the Dallas Cowboys, pushing their record to 1-4. Unfortunately for them, their losing record thus far is

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PR in an Advertising World

By Kirkley Luttman, kfluttma@syr.edu This past summer I interned at an advertising firm in its corporate communications department. Although I never met Don Draper, I learned a lot about PR from an advertising point of view and vice versa. My

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3 Rules to Use Social Media for Your Future

Guest Blog by Crystal Smith, APR Director of Integrated Media for Public Relations, Strategic Communications, LLC President, Central New York Chapter of PRSA   This is a topic I often discuss with classes and groups of junior and senior college

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Stacey Tank of Heineken, USA event recap

By Andrea Greenberg, argreenb@syr.edu On Thursday, October 10, SU PRSSA welcomed Stacey Tank, Newhouse alum ’02 and current Senior Vice President and Chief Corporate Relations Officer at Heineken, USA. Her presentation was titled, “The Dogma of Engagement and Trust: Why

Posted in Blog, PRSSA Event Recaps

Stacey Tank of Heineken, USA event recap

By Andrea Greenberg, argreenb@syr.edu On Thursday, October 10, SU PRSSA welcomed Stacey Tank, Newhouse alum ’02 and current Senior Vice President and Chief Corporate Relations Officer at Heineken, USA. Her presentation was titled, “The Dogma of Engagement and Trust: Why

Posted in Blog, PRSSA Event Recaps

Social Media: All Grown Up “Show-and-Tell”

A thought on social media by Tara Courtney, tmcourtn@syr.edu I would call myself a “social butterfly” for many reasons. I use Facebook, I tweet. I dabble in this and I dabble in that, with the sole purpose of energizing an idea

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Do you live for #FashionWeek?

By Lisa Prywes, lmprywes@syr.edu To every little girl who sits and watches her mom apply Bobbi Brown makeup, who steals some Chanel No. 5 off the night stand when her mom is not looking and who walks around in her

Posted in Blog, Fashion PR

Brian Keenan of Ketchum and the Keys to Landing the Job

By Andrea Greenberg, argreenb@syr.edu On October 2, Brian Keenan, the Global Creative Initiatives Manager at Ketchum, delivered an enlightening presentation to PRSSA members titled, “Why Companies Won’t Hire You: Building and Improving Your Creative Skillset.” Catering to a young audience

Posted in Blog, PRSSA Event Recaps

Life in the Fast Lane of Strategic Communications

Guest Blog Exclusive for Newhouse  Daniel G. Hill is President of Ervin | Hill Strategy and a contributor to the Huffington Post  Thursday October 3, 2013 — Northern Virginia   My alarm is set for 5:30AM (gives me a good 5+

Posted in Blog, Guest Blog